Lawyers of Distinction highlights the importance of having a marketing budget in your law firm business:
- It can speed up the growth of your law firm. If you are looking into ways to boost your revenue quick, having a marketing strategy is important.
- It can also help in getting you and your colleagues get recognized as professionals. Marketing is a way to get your names out promoted to your target audience. It has permanent benefits and provides exponential results.
- It can help get you the right clients. Marketing helps in providing information for clients who might be really interested in your business. Only reach the clients you think will be good for your business, and those you can help sincerely.
However, some law firms still refuse to have a marketing strategy because of the costs it can incur. In this post, we will be looking into 5 ways that law firms can maximize its budget its marketing budget.
5 Ways Your Law Firm Can Maximize It’s Marketing Budget
1. Use targeted advertising
Targeted advertising is one of the most popular ways to stretch your budget as a law firm. For companies, leveraging the power of targeted advertising means showing and paying sponsored posts only for clients who showed interest or used search terms related to their business. This is the power of artificial intelligence or machine learning, where data from a user is stored and showed only to people who see it as relevant. Some companies that offer targeted advertising are Google Adwords, Facebook Business, and Instagram Sponsored Posts. You can specify what demographics your ads will show up, what geographic location, and all other particular information you want to input.
2. Form partnerships with known brands
Partnerships are also a cost-effective way to help your law firm get recognized by a similar set of an audience from another known brand. For example, a law firm company can team up with a private hospital, where hospitals can direct clients to people who need medico-legal services. Legal companies can also team up with car dealerships for documents that need signatures from the notary public. These partnerships can help you get clients without too much effort and can also provide a steady flow of income.
3. Get testimonials from former clients
Testimonials are a powerful way to give credibility to your business. Do you have a previously satisfied client? Lawyers of Distinction suggests that you ask for a 2-3 sentence testimonial and consent to post their picture online and in their ads. If not, you can use an alias and a statement. Testimonials can help build trust and is a powerful marketing tool both for online and traditional means. If you had a previous high-profile client, a testimonial from that client is very powerful as well.
4. Do not neglect social media advertising
Social media are one of the free strategies to build your target audience. Just the simple task of posting useful content consistently can help you gain likes, views and possibly inquiries. It goes without saying that companies shouldn’t run without their own social media profiles. For law firms, it is best to use social media platforms such as Facebook, LinkedIn, and Twitter. Setting up your own profile page, building up your social media presence, and reaching out to your target audience is a great way to maximize your law firm’s marketing budget.
5. Outsource your marketing team
Another helpful thing to remember when doing your marketing strategy is trying to outsource your marketing team. Having your own in-house team might prove to be costly as you would provide for them salaries even if tasks are not project-based. When you hire freelancers, you can set up an agreement where you only pay them per each task that is done. You can hire social media managers, article writers, graphic designers, video creators, so on and so forth. Outsourcing a marketing team is a good way to save money for your marketing and will help you do things efficiently even on a small budget. Websites such as Fiverr, Elance, and Indeed can help you find high-quality freelance workers who can do the marketing tasks for you.
It is possible for law firms to succeed in its startup stages even with a small budget for marketing. Keep in mind these strategies and you are sure to improve your marketing costs and help you reach more clients with minimum investment.